Bringing the future to
your business
We partner with you to streamline sales using cutting-edge technology, handling your leads so you can focus on closing deals and growing together.
About Me
I’m Paul Mackow the founder of GENR8ING. I started in film production, working with award-winning directors and the BBC, but my real strength lies in technology and organization. That led me to pivot into advanced technology lead generation, including AI, building a service that helps Real Estate businesses step into the future.Born and raised in Marbella, I’m committed to helping local companies grow and strengthen our economy. I break down complex tech into simple, effective systems that bring quality leads, so you can focus on closing deals.Most businesses know how to sell but struggle to get enough quality leads. Without a strong lead generation system, sales skills go to waste. I fix that front end, creating streamlined, tech-driven processes that drive growth.What sets me apart is my commitment to partnership. I don’t just deliver a service and disappear. I’m here to communicate, support, and grow with you, because when you win, we all win.
Problem We Solve
Most real estate businesses have the sales process down. They know how to close deals. The real challenge is getting enough quality leads through the door. Too many companies have websites that are basic or online presences that don’t clearly show why they’re the best choice. Without a strong lead generation system, all that sales skill goes to waste. It’s costly. Studies show businesses lose between 12 and 50 percent in revenue due to poor organization, outdated technology, or lack of proper lead generation. Wasted time chasing unqualified leads and handling long, manual tasks drains resources and stalls growth. That’s where I step in, fixing the front end so the back end can do what it does best: SELL
Solutions
1. Efficient, Customizable Calendars
We set up calendars tailored to your business needs, making scheduling simple and seamless. This saves you time and ensures no opportunity slips through the cracks.
2. Lead-Qualifying Chatbots
Chatbots work around the clock to engage and qualify leads while you focus on closing deals. They filter out unqualified prospects so you spend time only on serious clients.
3. AI Integration
We bring AI tools into your sales process to automate tasks, analyze data, and boost lead quality. This tech-driven approach keeps you ahead of the competition.
4. Tailored Tech Solutions
Beyond calendars and chatbots, we implement any technology your business needs to streamline operations and grow. We become your partner in adopting tools that work.
Paul Mackow
Founder
“Hi, I’m Paul. Alongside my carefully chosen team, I help businesses cut through the noise and get quality leads that actually convert. No fluff, just smart tech and clear solutions. With experience rooted in both film and AI, we’re more than an agency; we’re partners ready to listen, adapt, and make your sales process smoother. If you want someone straightforward, reliable, and approachable, you can trust us to have your back. Let’s have a chat and get your business moving forward.”
Contact Us
Ready to take your business into the future? Book a call on my calendar or reach out through the contact page. Whether you’re curious or skeptical, asking questions never hurts. Let’s talk about how I can help you generate leads that convert so you can focus on closing sales and growing your business.
©GENR8ING. 2025. All rights reserved.
Blogs
Here you will be able to read some articles that I have written up based on what our companies do. Enjoy your reading, if you want to learn more contact us!
Thanks!
Hope we can speak soon!
"No matter where you’re from or what you do, here you’re never a stranger. We’re a team that welcomes you like a friend, ready to listen, support, and grow together. Because the best partnerships start with trust and a simple conversation."